|Whether it be Google My Business, Facebook, Instagram, Twitter, LinkedIn, etc,
Social media is the tool of communication for our generation so if you have not yet adopted a robust program, seek out individual companies or agencies that can help you with this. In most cases, they have content writers and graphic designers who can help you with messaging.
On all social platforms which are where consumers gather to talk about the events of the day, you will need to stay connected on a regular basis with updates and words of encouragement. This will engender an appreciation for you and your practice but also create a sense of community which is very much needed at this time. Plus by so doing, you stay Top Of Mind once the crisis subsides.
If you do have social media and other marketing tools of communication like newsletters, text messaging, as well as Facebook Messanger or What’s App messenger utilize these platforms to keep everyone in the know about what’s happening with the practice.
Now is the time to educate your patient population and maybe even set up chat groups to talk about FAQ that they want to ask while they have the time off so when things turn around they know whom to come to for services.