As Facebook becomes crowded, Instagram offers plenty of opportunities to reach your potential patient. Moreover, it will give you an influential edge over your competitor in the field.
Since 2010, Instagram users have shared more than 40 billion photos over 95 million photos and videos shared daily. In the U.S., more than half of the population from 18 to 29-year olds and almost 30% of 30 to 49 years old use Instagram. 11% from 50 to 64 years and only 4% of adults over 65 use Instagram.
Check out about how to use Instagram for Doctors in Colorado and grow your audience.
Instagram Marketing for Medical Practices
What is the value if your content disappears? It is a common question asked by dermatologists, plastic surgeons, and dentists who use Instagram for Doctors in Colorado to market their field.
Many doctors and plastic surgeons don’t like to create disappearing content. However, Instagram offers an option to save the content. You can use this feature! People often look for more spontaneous content that makes it more appealing.
Pro Tip: Pin your stories to branded highlights. If you don’t do it, you will miss out on an opportunity for your medical practice to get more leads out of your content.
What’s a medical practice to do on Instagram?
While a cross-section of broken ribs or a picture of suction tubes coming out of a wound may not attract the widest audience, still, you have fascinating medical imagery to share on Instagram for doctors in Colorado.
- Infrared Thermography
Your medical practice has a range of diagnostic and surgical imagery that people would find interesting and educational.
Medical and Surgical Equipment
Patients or potential patients avoid visiting the unknown. Medical issues are always scary as people are not aware of what to expect.
You can use your medical practice Instagram account to share photos of your:
- Examination Rooms
- Surgical Rooms
You can also post pictures of medical equipment like surgical instruments or post-op braces, and more. Even you can add a short description of the equipment and how it works.
You can use people’s interests to learn more about their health and body and present yourself as a trusted authority.
That’s what content marketing revolves around- you have to establish yourself as a credible, trustworthy source of information a user is looking for. So when it is time for them to search for someone, your medical practice appears on their top list.
Since Instagram is image-oriented, post educational images that include the following:
- Medical drawings (They are less gross than the actual photos)
- Data graphics showing results from previous studies
- Do’s and Don’ts to follow before you undergo a procedure
The old cork board is full of photos of happy patients will make your practice look experienced and grab the attention of more patients.
As mentioned above, engagement on Instagram is possible through re-Instagramming, tagging, liking, and commenting.
Even, ask your patients to post their photos or if they post about your service, ask them to tag you. It is a great place to begin! You can like the post, Re-Instagram, and tag them.
These can be photos that patients post of themselves, such as:
- Pictures of Before and after treatment or surgery
- Photos of themselves enjoying their recovery
Looking for Help with Your Online Marketing Strategy?
For more about Instagram and healthcare social media marketing, you can visit Social Media Solutions for Doctors! You can call our healthcare marketing specialists when you want to highlight your social media.
Social Media Solutions for Doctors is a full-service healthcare marketing agency that works with medical practitioners and doctors to help them get new patients. Feel free to contact our team to get a consultation about handling your social media.