Medical Reputation Management
In today’s world of information sharing, what you say and what you do online can and does affect your real reputation.
In the medical community where the fee for service practices live or die, it is critical to have a good reputation to attract and keep new patients.
There are many tools for reputation management, but the tool that costs the least amount of money and which a doctor and his/her staff have the most control over is to provide the best care and the best customer service in the patient experience.
Using phrases such as “Please and Thank You”, being on time for patient appointments so that patients aren’t left waiting for twenty minutes or longer, keeping a positive and happy work environment as well as dealing with patient complaints after initial service, treatment, or procedure has been completed. Each of these help to build a great reputation but also, great word of mouth.
We often find that when patients aren’t happy after a recommended or selected treatment or procedure, the practice that promptly addresses their concerns or issues will typically have the best online reviews and reputation throughout the internet.
And for those who don’t proactively deal with patient complaints, well they are the ones whose online reputation is usually negative and will have empty seats in their office and will be down in practice income. By the way, if you’re a fee for service practice, no one pays out of pocket and expects to wait for twenty minutes. Remember, that patient could have gone to anyone, but they chose you.
It all comes down to treating patients and people how you want to be treated.
There is no cost to being kind or polite, but the benefits for your practice reputation is immeasurable.
At Social Media Solutions For Doctors, we use a priority system to check your reputation and then develop a plan of action to help you raise and improve your online reputation.
This, in turn, can and does help grow your patient volumes and practice income.
Why is this important, you ask?
You could be losing five to ten new patient requests per month without this service!
