Search Engine Optimization

search engine optimization for doctors

What is Search Engine Optimization? Why Is It Important?

Search Engine Optimization is the ability to provide authoritative and relevant content or information that most closely matches what consumers are searching for in any given topic.

This relevant content can be found in the form of websites, videos, blogs, books, podcasts, etc.

The content is then placed within the organic or natural ranking by which Google, Yahoo, or Bing populates for consumers to view from their browser.

When deciding what content will be best for proper organic or natural ranking on the first page, it is critical that the content provider place their focus on the topics, products, or services which best describes what the consumer is seeking.

This will ensure proper ranking and placement of the website within the search results and thereby lead to a website click to purchase or inquiry. Within your SEO or Optimization, social media should be included as a factor when trying to improve your content ranking.

By making Social Media a significant part of your content you improve your chances of being in the best placement within the search engines. Many have found that repurposing their website content, blogs, and newsletters via social media accounts has lead to improved visibility.

ensure proper ranking and placement of the website

It is imperative that a medical practice or solo practitioner work at being an expert in their specialty or field, be it Plastic Surgery, Cosmetic Surgery, Lasik, Infertility, Bariatric, Anti Aging, Stem Cell Rejuvenation with PRP or Weight Loss Services. This is increasingly urgent when it comes to medical and individual practice websites as consumers have multiple sources they can use to find out the latest and the most significant information. If you’re not up to date on what’s happening, you could very quickly fall behind your competition in placement, which in turn can reduce the number of new consumer or business opportunities you generate from the internet.

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Lead Generation Services

Our Silver Plan

The Silver Package provides social media integration within all social platforms to improve brand awareness and message consistency. Your daily post relates to all topics and service-based product posts for client engagement and lead generation.

 It also includes a Basic Mobile Website Design with up to 15 pages, 3 Weekly Topical Post to all social media channels:

– Facebook
– Twitter
– LinkedIn
– Google My Business
– Instagram
– Branded Monthly Newsletter
– Creation of Facebook, and Instagram Ads and Retargeting for Lead Generation
(Ad spend is outside of the package and is based upon business income goals )

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Our Gold Plan

The Gold package includes all services within the Silver Package

– 5 Daily Social Media Posts
– Practice Development
– Consulting Services
– Social Media Integration for Lead Generation
– YouTube Channel Development and Promotion
– Branded Monthly Newsletter for Lead Generation
– Chatbot Services for Lead Generation
– Website Patient Testimonial Promotions
– Website Language Translation Button
– Premium Call Tracking Service for Lead Generation

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Our Platinum Plan

All-inclusive of Silver and Gold packages with Custom Mobile Website Design that includes:

– Up to 25 pages and Product Shopping Cart Page

– Practice Development Consulting Services

– Staff Sales Training and Development Script

– Branded and Customized Monthly Newsletter for Lead Generation

– Promotion of Monthly Seminars or Lunch and Learns

– Google My Business
– Site Map Placement
– Reputation Management

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