What is Search Engine Optimization? Why Is It Important?
Search Engine Optimization is the ability to provide authoritative and relevant content or information that most closely matches what consumers are searching for in any given topic.
This relevant content can be found in the form of websites, videos, blogs, books, podcasts, etc.
The content is then placed within the organic or natural ranking by which Google, Yahoo, or Bing populates for consumers to view from their browser.