Where Do Customers Really Look To Find Your Business or Medical Practice On Line?
- Word of Mouth Referrals – This is a great, yet free source of advertising and usually has a higher conversion rate. Why do you ask? Because in most cases a friend confirmed the quality or benefits of a product or service after treatment or purchase. This is your Walking, Talking Testimonial, Recommendation, or Referral
- Facebook – Uses Images, allows Live Streaming of Events, allows Video, you can also post articles, and promote services via online coupons. It is one of the most interactive platforms today! In truth, at its core, it is an online website that provides Viral Marketing, Testimonials, Recommendations, and Lead Generation tools. You can also pay to promote your page or product using the Boost Page Option. The paid option can source by topic, specialty, location, age, gender, etc
- Twitter – Uses 140 character content, with Images and Video options for promoting and finding new customers or a target audience of like-minded people. This is also a good Lead Generation tool if you pay a fee, and again uses sorting methodologies related to the topic, specialty, location, age, gender, etc – It helped Trump win the Presidency and is one of the primary ways he communicates to the country as strange as that sounds.
- Instagram – Uses Images, Video, and Live Streaming of Events to help attract new prospects and customers. A paid option also exists for this platform. The downside is that many of your followers may not actually be buyers. But it is a tremendous branding and exposure tool. You can search and sources by topic, specialty, location, age, gender, Projections indicate that Instagram is poised to grow by 32% in 2018
- Pinterest – Image and now a video-based platform with many infographics, graphs, charts, and useful tips for your followers to use and to be shown for improved response
- Google My Business – While no longer the traffic driver or attention-getter. Google My Business connects to your Google account and improves ranking along with sourcing by groups, Images, Live stream Events, Video, post articles, and promote services via online coupons interactive platform- Really an online website that provides viral marketing, Testimonials or Recommendations and while it may seem to currently be the least of Google tools, expect more new things in the future!
- Snapchat – Image-based mobile platform, Live stream moments, stories and events mostly used by the younger crowd between the ages of 16 – 28, young people like this format as the images dissolve after a time period. This allows a little more questionable behavior but it’s becoming one of the most popular tools on the internet as the more mature crowd starts getting the hang of it.
- LinkedIn – This is a wonderful tool for business professionals, students, and consumers of all types. Additionally, as your audience grows your email contacts begin to grow by the company, position title, product type, specialty groups or communities. Which provides very specific targeting for products or services which you want to sell or make available. You can also share ideas or gain business insights within your field from some of the most important thought leaders.
