The internet in truth is really the lifeblood of any fee for service business or practice. It’s where patients find out about who you are, what you can do for them, and if your products or services meet their budget.
From the outset, a monthly marketing budget must be established. Why? Because you can’t reach your income goals unless you know how many customers are needed and what it will cost to reach that number of paying customers.
In today’s competitive environment, marketing isn’t free. But if you set a budget, make a plan for every month, and use all or most of the listed tools. You’ll find continued and sustained growth in your business or medical practice.
How much do you need to spend? Typically a budget of 20% or no less than 15% of your monthly gross income. That number is based on the fact that Marketing is a necessary expense and should be viewed as a part of the monthly expenses.