Direct Primary Care appeals to more patients and more physicians. If you are not familiar with DPC or how it plays a vital role in your DPC practice success. Then it is time to opt for this option of Marketing for DPC Doctors in Florida.
Many market forces follow the DPC practice model to grow their business. If you use this practice for your medical practice, you can reach the right audience. Despite the changes in healthcare reforms, the increase in high-deductible plans is going to continue. Employers want to shift their healthcare responsibilities to the employers and insurance companies to pay out less in claims.
It is the best option for patients with high-deductible plans to go for the DPC route even if their monthly fee does not go toward their deductible.
DPC Practices Need to Have a Marketing for DPC Doctors
Random, non-strategic marketing is as bad as having no marketing as it leads to “error” in a trial-and-error marketing approach.
When you make a plan for Marketing for DPC Doctors, it must have some factors such as measurable goal-setting, situation analysis, competitive analysis, and marketing strategies and tactics based on your goals. This type of marketing plan reduces the risk of wasted and unproductive marketing activities as well as your money.
Marketing Categories for DPC Practices
1) Consistent marketing
Regular communication with patients during and between appointments is crucial for retention, patient satisfaction, word-of-mouth referrals, and online reviews. DPC patients always expect to have more proactive interaction with their doctor.
Happy patients are more likely to recommend others to visit your clinic. But you have to continually add value to remind them that they are pleased to have you as their doctor. It is possible by availing right plans of Marketing for DPC doctors in Florida
2) Marketing DPC to employers
Employers that offer high-deductible plans to their employees don’t cost them money. They often search for a way to provide their employees with additional advantages in their healthcare access. DPC is the option they prefer for their employees.
Marketing to businesses can be very productive, but it is not as simple as it sounds. It requires thoughtful planning, skill, patience, time, salesmanship, resilience, and acceptance of rejections. But it is worthy with more potential patients per employer compared to one-at-a-time patient recruitment.
3) Patient-direct community marketing
Marketing for DPC doctors in Florida is with more potential patients per employer compared to one-at-a-time patient recruitment.
This type of marketing involves networking, community events, and selective advertising. Ads can be expensive- mainly if it doesn’t produce patients. But implementing geographically targeted advertising to raise market education can be a great option. It will generate more patients for your practice. At least it will pay for itself and can also produce more revenue than advertising expenses.
DPC Marketing from Social Media Marketing for Doctors
Most marketing companies have less interest in marketing for DPC doctors in Florida because they don’t consider your practice best.
Social Media Solutions for Doctors has been in marketing and helping doctors attract more of the patients they want. We have various plans depending on the service you avail for marketing. You choose any of the programs from Silver, Gold, Platinum as per your requirement.
Check out our plan today and choose that best suitable for your marketing requirements. You can also have a free consultation with our experts to discuss your practice.