6 Challenges Doctors Can Overcome With Social Media Marketing
Social media marketing nowadays has become a priority. According to Statista, more than three-quarters of the U.S. population has a profile on at least one social media platform. Roughly 244 million in 2018 to approximately 257 million by 2023, Statista estimates there will be an increase in social media users in the U.S. Knowing these figures, Social Media Marketing Altamonte Springs plays a crucial role if you own a healthcare practice or medical business.
Check out some social media marketing advice that you can implement in your medical practice to overcome common challenges you face.
1. Sharing your patients content
The more you share content on social media, the broader you reach. However, it doesn’t mean that you share anything, give them quality and informative content that they’re excited to share with their social networks.
Create the content on the topics important to your patient base, take time to proofread for spelling and grammatical mistakes, and share information from reliable sources. You can organize social media contests where entry involves sharing posts or tagging your friends.
Patients want to connect with medical practice or experts through social media. Simply having an account isn’t enough, you need to promote it. If you want to achieve success in healthcare, social media marketing Altamonte Springs is well worth your time, effort, and investment.
2. Sharing patient success stories without revealing their identity
You can incorporate patient success stories into your social media marketing. It is an ideal way to promote your expertise in the field. However, be careful don’t accidentally disclose PHI, as this can lead to a HIPAA violation.
Knowing what constitutes PHI can help you avoid this mistake. It includes – patient’s name or nickname, address or geographical location, dates treated on, numbers, and any other information that reveals your patient identity.
When compiling patient success stories for social media, get patient marketing consent forms and other legal help. You can also discuss in general terms on social media without revealing PHI. Always double-check the content that it doesn’t lead to privacy violations.
3. Identifying the right content to share
Growing your patient base is the daunting purpose of social media marketing Altamonte Springs, but coming on too strong will decrease your followers. Generally speaking, approximately 80 percent of the content you post should be informative or interesting, and 20 percent should be promotional. It is an ideal marketing technique.
When it comes to the content, you cannot predict it. No two audiences have the same interests. Carefully monitor your posts to see what they contain- pictures, videos, graphics, how-to’s, and which subject gets more visitors.
4. Reaching their target patient
As per data, a Facebook post has an organic reach of just 6.4 percent of a Page’s likes. However, the average paid reach is 27.3 percent higher than the average reach of the post.
Given this data, you won’t be surprised to know that that 53 percent of companies use social advertising- i.e., purchasing ads on social media platforms. Facebook advertising and sponsored content can enhance your social media reach and ensure your content reaches the target audience.
Social media advertising campaigns are a part of social media marketing Altamonte Springs that you can create to fit any budget. They are effective. 65% of the people will click through to learn more about social ads that appear on their screens.
5. Finding time to engage with the audience
Proper social media management is another point to keep in mind. You won’t be able to engage your audience with random responses to the patient queries and comments.
According to Clutch, 52 percent of small businesses post on social media daily. You can schedule a time on your calendar each day for social media marketing activities to ensure you don’t forget to keep it regular.
If you are a busy doctor, you might not have time to manage these social media properties. In that case, you can assign this task to one of your team members or seek help from social media marketing professionals.
6. Choosing the right social media platforms
Different demographics have a popularity of different social media channels— i.e. Facebook, Twitter, Linkedin. If you don’t spare time for your right audience on social media, you are wasting your medical marketing on the wrong crowd.
For instance, according to Sprout Social, 64 percent of 18-to-29-year-olds have profiles on Instagram, but only 40 percent of 30-to-49-yeaccr-olds have an account on it. You need to maintain social media accounts on multiple platforms. It will help you to reach different demographics that fall into your target patient group.
How can experts at Social Media Solutions for Doctors help you?
Social Media Solutions for Doctors is a leading social media marketing company in Florida. We can help you build business awareness, catch customer attention by managing your social media profiles like Facebook, Instagram, Google Business Listing, YouTube, and others. Our team will handle everything from mobile website design to their medical marketing to generate new patient leads.
Get in touch with our social media marketing agency to discuss your requirements!
